Where was I last year when Google became the top brand in the world? According to consulting research firm Millward Brown, via Guardian.co.uk -
"Google has topped a list of the world's most powerful brands, with new research estimating its value to be $86bn."
This years top 5 brands on the BrandZ list are:
2. General Electric
4. Coca Cola
5. China Mobile
Whats the rankings methodology? "...BrandZ has asked over 650,000 consumers and professionals across 31 countries to compare 23,000+ brands..."
Download the full list here.
Update - the brand that's had the highest increase in value is Blackberry at +390%.