"The secret to true understanding of marketing has very little to do with permission or positioning or product development. It’s not about loyalty or conversations or blogging, either."
Did this catch your attention? It did for me. It's a quote from an excellent 3 part article on the Myths of Product Adoption by Seth Godin.
Here are links to the articles on Seth's website:
- Squid soup, part I: The Myth of the Product Adoption Lifecycle
- Squid soup, part II: Inertia and White food
- Squid soup, part III: The Cutting Edge?
Thanks for the insight Seth!