Case Study - Idea to Blog in 2 Days

Client Profile:

• Award winning animation production company.
• Multimedia creator of popular books, film, and television products.
• “Long Tail” of owned content.

The Client’s Challenge:

• Client lacked an official online presence despite a thriving community of online devotees.
• Company was uncertain whether to commit to a website or blog and had no direct way to communicate on new productions to its growing fan base.
• No direct sales channel for products and artwork.

Solution: The planning and implementation of a fully functional blog centric online marketing and communications program. Including the marketing strategy, launch, and business development.

Results Attained:

• Idea to blog within 48 hours. Initiated direct to customer two way communications on new products, “inside stories”, and other special interest items;
• Fully transactional direct sales channel incorporating catalog, payment and fulfillment;

For more information please contact: David Daniels at david@daviddaniels.ca