September 21, 2005

Case Study - Idea to Blog in 2 Days

Client Profile:

  • Award winning animation production company.
  • Multimedia creator of popular books, film, and television products.
  • “Long Tail” of owned content.

The Client’s Challenge:

  • Client lacked an official online presence despite a thriving community of online devotees.
  • Company was uncertain whether to commit to a website or blog and had no direct way to communicate on new productions to its growing fan base.
  • No direct sales channel for products and artwork.

Solution: The planning and implementation of a fully functional blog centric online marketing and communications program. Including the marketing strategy, launch, and business development.

Results Attained:

  • Idea to blog within 48 hours. Initiated direct to customer two way communications on new products, “inside stories”, and other special interest items;
  • Fully transactional direct sales channel incorporating catalog, payment and fulfillment;

For more information please contact: David Daniels at

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