September 28, 2005

Case Study - Enhanced Supply Chain Solutions

Client Profile:

  • Independent Supply Chain and Retail Management Software Company.
  • Thousands of installations within small and manufacturers, distributors and retailers worldwide;
  • $1Million in annual revenues after 15 years in business;

The Client’s Challenge:

  • Lack of revenue growth and minimal funding for new product development;
  • Marketing non-existent resulting in poor awareness of client’s software within target client segments;
  • Complex solutions requiring high customization;
  • Untrained client staff. Disorganized post-sales client support infrastructure.

Solution:

  • Product reinvention and repositioning;
  • Upgrade of corporate website and branding;
  • Implementation of lead generation and business development programs;
  • Creation of sales and marketing collateral;
  • Planning and implementation of an export development initiative;
  • Employee assessments, coaching and reassignments.

Results Attained:

  • Company repositioned for growth and funding;
  • Product platform plans created to enable rapid customization of each implementation;
  • Sales team restructured to increase sales pipeline;
  • Direct response program enhanced awareness of client within local and export markets;
  • Structured effective pre and post sales technical support programs to increase customer retention;

For more information please contact: David Daniels, david@daviddaniels.ca

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