Case Study - Enhanced Supply Chain Solutions

Client Profile:

• Independent Supply Chain and Retail Management Software Company.
• Thousands of installations within small and manufacturers, distributors and retailers worldwide;
• $1Million in annual revenues after 15 years in business;

The Client’s Challenge:

• Lack of revenue growth and minimal funding for new product development;
• Marketing non-existent resulting in poor awareness of client’s software within target client segments;
• Complex solutions requiring high customization;
• Untrained client staff. Disorganized post-sales client support infrastructure.

Solution:

• Product reinvention and repositioning;
• Upgrade of corporate website and branding;
• Implementation of lead generation and business development programs;
• Creation of sales and marketing collateral;
• Planning and implementation of an export development initiative;
• Employee assessments, coaching and reassignments.

Results Attained:

• Company repositioned for growth and funding;
• Product platform plans created to enable rapid customization of each implementation;
• Sales team restructured to increase sales pipeline;
• Direct response program enhanced awareness of client within local and export markets;
• Structured effective pre and post sales technical support programs to increase customer retention;

For more information please contact: David Daniels, david@daviddaniels.ca