- Independent Supply Chain and Retail Management Software Company.
- Thousands of installations within small and manufacturers, distributors and retailers worldwide;
- $1Million in annual revenues after 15 years in business;
The Client’s Challenge:
- Lack of revenue growth and minimal funding for new product development;
- Marketing non-existent resulting in poor awareness of client’s software within target client segments;
- Complex solutions requiring high customization;
- Untrained client staff. Disorganized post-sales client support infrastructure.
- Product reinvention and repositioning;
- Upgrade of corporate website and branding;
- Implementation of lead generation and business development programs;
- Creation of sales and marketing collateral;
- Planning and implementation of an export development initiative;
- Employee assessments, coaching and reassignments.
- Company repositioned for growth and funding;
- Product platform plans created to enable rapid customization of each implementation;
- Sales team restructured to increase sales pipeline;
- Direct response program enhanced awareness of client within local and export markets;
- Structured effective pre and post sales technical support programs to increase customer retention;
For more information please contact: David Daniels, firstname.lastname@example.org