Client Profile:
- Leading North American Digital Marketing Company;
- High volume production environment;
- Selling a combination of products and services worldwide.
The Client’s Challenge:
- Financed growth and geographic expansion through high amounts of debt;
- Operating at monthly operating loss;
- High employee headcount and low sale per head ratios;
- High adoption within a single industry segment;
- Inexperienced staff and high degree of manual work required as part of existing complex solution;
Solution:
- Initiation of SWOT analysis;
- Planned and implemented a business turnaround action plan, program to reduce debt;
- Completed product re-positioning and client contract negotiation;
- Business plan creation toward the securing of growth funding.
- Return to profitability within 6 months;
- On track to eliminate all debt within 12months;
For more information please contact: David Daniels at david@daviddaniels.ca
