August 2, 2005

The Need to Reinvent

What’s the deal with reinvention? The goal of this posting is to explain why I founded a company to enable reinvention solutions.

The news is full of turmoil in business. You don’t have to go far to find dysfunctional organizations and industries. In most markets, companies are suffering from technology induced obsolescence. This universally forces more rapid/frequent product development and innovation to stay ahead of the competition. However resources are constrained and executives lose sight of the end customer needs during day-to-day fire fighting. As a result many new products and services fail.

Because of these factors we’ve created an environment that manufactures and sustains complexity. As consumers we witness this as we interact with well meaning companies with complicated and difficult business models and channels.

I'm betting that the way out is to help business ramp their ability to tame complexity. Most corporations undertake “change” initiatives. They start out with goals of reducing cost and increasing revenue, but inevitably they fail. In my opinion the culture of “change” and resulting efforts to induce change are high risk and too long to complete. Allw me to explain why in a very one dimensional way.

According to Merriam-Webster the definition of “change” is - 1a: to make different in some particular, b: to make radically different, c: to give a different position, course, or direction to. 2a: to replace with another, b: to make a shift from one to another, c: to exchange for an equivalent sum or comparable item, d: to undergo a modification of, e: to put fresh clothes or covering on.

The definition actually is longer, but for the sake simplicity I distilled it to what you see. It’s apparent that the very definition of “change” (the verb) itself is complex! In comparison the definition of “reinvent” is simple - 1: to make as if for the first time something already invented, 2: to remake or redo completely 3: to bring into use again.

My belief is that the only true way to reduce complexity is with an approach that is anti-complex - Reinvention is the answer.

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